Security Pie » rafael http://securitypie.com The ramblings of three security curmudgeons Thu, 30 Dec 2010 23:25:54 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Apropos Messaging http://securitypie.com/apropos-messaging/ http://securitypie.com/apropos-messaging/#comments Fri, 13 Mar 2009 22:48:28 +0000 sharon http://securitypie.com/?p=457 Assaf wrote about the need to have a consistent message. Let’s remember that it is even more important to set the right message.  Using Rafael’s “one of the worst marketing movie”  as an example:

 

If you believe Rafael’s marketing director, they are pretty consistent in the way they think about marketing movies:  ”We try to make the movies about the place where the defense expo is located,” the company source said, adding that in previous years Rafael had won prizes for its pavilions and marketing techniques. 

Whether you think that the movie is bad and wrong or just not according to your taste, it proves again that there’s no bad marketing.  Just look at the youtube counter. 116,000 and growing..

]]> http://securitypie.com/apropos-messaging/feed/ 0