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Enemy at The Watercooler
January – It’s this time of the year. Sales Kick Off. SKO. Many high technology companies are having their annual or bi annual sales meeting this week. Flights to the Silicon Valley are fully booked, hotels are crowded and the bartenders are busy. The company I’m working for is not different. We’ll have our bi annual meeting event in one of the Silicon Valley’s finest hotel later this week. Some of us gathered together at the hotel to have more in depth discussion before the entire sales and marketing force will arrive.
This hotel was chosen by a different company as their SKO launch pad. Apparently, this company competes with one of our products. At the same time, we are also very synergetic. (Think about PCI 6.6 WAF + VA synergy). Keeping the insider threat and the real enemy in mind, those who run sales for this company should take a look at Brian’s book (link to Amazon)