Security Pie

The ramblings of three security curmudgeons

Consistency and dissonance in messaging

without comments

One of my lessons from selling Data Leak Prevention solutions is the necessity to keep messaging and expectations consistent throughout the protracted sales process.

Consistency of message is a cornerstone in driving the values forward and alowing the message to penetrate and be evaluted by the receiver. 

The following is a sad and brutal example of just how messaging inconsistencies can drive a dissonance in the proposed values:

“The founder of an Islamic television station in upstate New York aimed at countering Muslim stereotypes has confessed to beheading his wife, authorities said.” more at http://www.cnn.com/2009/CRIME/02/16/buffalo.beheading/.

Furthermore, the article states: “He launched Bridges TV, billed as the first English-language cable channel targeting Muslims inside the United States, in 2004. At the time, Hassan said he hoped the network would balance negative portrayals of Muslims following the attacks of September 11, 2001.”

On the TV station website (http://www.bridgestv.com/pressroom.asp) one can still find pictures of the husband and wife team with the caption:

 ”Aasiya Zubair (left), wife of Bridges TV CEO Mo Hassan (right) played an instrumental role in the creation of Bridges TV since she came up with the idea for the network.”

Killing of innocents (or any crime of assault while angered by anything) happens across all cultures. People murder other people everywhere, and sometimes quite enthusiastically (Sudan/Darfur, Congo, Miyanmar, Turkish Kurdistan, etc…).  Furthermore, the killing of women is reprehesible but happens in all countries.

But living under the pretense of prudity, of bridging gaps and confronting bigotry juxtaposed against the (to paraphrase Anthony Burgess) perception of ultra-violence of beheadings is just baffling. The dissonance just might tempt one to ask where indeed does the Middle Eastern mindset ends…

Written by assafl

February 17th, 2009 at 5:01 am

Posted in Uncategorized