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	<title>Security Pie &#187; sales</title>
	<atom:link href="http://securitypie.com/category/sales/feed/" rel="self" type="application/rss+xml" />
	<link>http://securitypie.com</link>
	<description>The ramblings of three security curmudgeons</description>
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		<title>The Winning Argument</title>
		<link>http://securitypie.com/the-winning-argument/</link>
		<comments>http://securitypie.com/the-winning-argument/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 22:49:04 +0000</pubDate>
		<dc:creator>sharon</dc:creator>
				<category><![CDATA[sales]]></category>
		<category><![CDATA[porn]]></category>

		<guid isPermaLink="false">http://securitypie.com/?p=684</guid>
		<description><![CDATA[Finally a real reason to go through the headache of switching a phone company, get new apps and test &#8216;em. The folks at JVC developing VHS understood that. Sony did not get it at first There is a claim that adult content was not available on Betamax (possibly because Sony would not allow it) while it was [...]]]></description>
			<content:encoded><![CDATA[<p>Finally a real reason to go through the headache of switching a phone company, get new apps and test &#8216;em. The folks at JVC developing VHS understood that. Sony did not get it at first</p>
<blockquote><p>There is a claim that adult content was not available on Betamax (possibly because Sony would not allow it) while it was becoming readily available on VHS. Whether or not this was really a factor is a contentious topic&#8230;.</p></blockquote>
<p>(read the sotry how VHS format won <a href="http://www.mediacollege.com/video/format/compare/betamax-vhs.html" target="_blank">here</a>)</p>
<p>But then they did&#8230;  The folks at <a href="http://mikandi.com/" target="_blank">mikandi</a> get it for sure. The killer application of all times &#8211; porn, now at a screen next to you.</p>
<p>There are still some <a href="http://developer.mikandi.com/jobs.php" target="_blank">open positions</a> at the company. But beware, if you are self-righteous, ignorant and/or annoying please do not apply.<br />
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		</item>
		<item>
		<title>Start a Company. Control Your Destiny</title>
		<link>http://securitypie.com/start-a-company-control-your-destiny/</link>
		<comments>http://securitypie.com/start-a-company-control-your-destiny/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 00:25:11 +0000</pubDate>
		<dc:creator>sharon</dc:creator>
				<category><![CDATA[First Class]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[thoughts]]></category>
		<category><![CDATA[Destiny]]></category>
		<category><![CDATA[Mark Pincus]]></category>
		<category><![CDATA[zynga]]></category>

		<guid isPermaLink="false">http://securitypie.com/?p=665</guid>
		<description><![CDATA[A friend forward me the following article from the Consumerist with links to Zynga&#8217;s CEO Mark Pincus Youtube movie. So here&#8217;s what he said on the video (I guess that he did not know that someone is recording): I knew that i wanted to control my destiny, so I knew I needed revenues, right, fucking, [...]]]></description>
			<content:encoded><![CDATA[<p>A friend forward me the following article from the <a href="http://consumerist.com/5400720/mafia-wars-ceo-brags-about-scamming-users-from-day-one" target="_blank">Consumerist </a>with links to <a href="http://www.zynga.com/" target="_blank">Zynga&#8217;s </a><a href="http://www.zynga.com/about/" target="_blank">CEO </a><a style="outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 12px; font-family: inherit; vertical-align: baseline; color: #383131; text-decoration: none; padding: 0px; margin: 0px; border: 0px initial initial;" title="Click here to read more posts tagged #markpincus" href="http://consumerist.com/tag/markpincus/">Mark Pincus</a> <a href="http://www.youtube.com/watch?v=S7YaVVpK1G4&amp;feature=player_embedded" target="_blank">Youtube </a>movie. So here&#8217;s what he said on the video (I guess that he did not know that someone is recording):</p>
<blockquote><p><span style="background-color: #ffffff;">I knew that i wanted to control my destiny, so I knew I needed revenues, right, fucking, now. Like I needed revenues now. So I funded the company myself but I did every horrible thing in the book to, just to get revenues right away. I mean we gave our users poker chips if they downloaded this zwinky toolbar which was like, I dont know, I downloaded it once and couldn&#8217;t get rid of it. *laughs* We did anything possible just to just get revenues so that we could grow and be a real business…So control your destiny. So that was a big lesson, controlling your business. So by the time we raised money we were profitable.</span></p></blockquote>
<p><span style="background-color: #ffffff;">Personally, I do not see ANY problem with that. In fact, despite the somehow graphic langue and maybe some over bragging, I think that <a style="outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 12px; font-family: inherit; vertical-align: baseline; color: #383131; text-decoration: none; padding: 0px; margin: 0px;" title="Click here to read more posts tagged #markpincus" href="http://consumerist.com/tag/markpincus/">Mark Pincus</a> was/ is doing the right thing. All we have to do is wait and see how it goes&#8230; </span></p>
<p><span style="background-color: #ffffff;"><img class="aligncenter size-medium wp-image-667" title="control your destiny" src="http://securitypie.com/wp-content/uploads/2009/11/control-your-destiny-300x200.jpg" alt="control your destiny" width="300" height="200" /><br />
</span></p>
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		<item>
		<title>End Of An Era: Geocities Going Down</title>
		<link>http://securitypie.com/end-of-an-era-geocities-going-down/</link>
		<comments>http://securitypie.com/end-of-an-era-geocities-going-down/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 13:39:20 +0000</pubDate>
		<dc:creator>sharon</dc:creator>
				<category><![CDATA[sales]]></category>
		<category><![CDATA[geocities]]></category>
		<category><![CDATA[yahoo!]]></category>

		<guid isPermaLink="false">http://securitypie.com/?p=662</guid>
		<description><![CDATA[So Yahoo! is taking down Geocities. Still among the top 200 networks, Geocities which was up for more then a decade and was the first example of an open, simple to use, free personal Internet is now being closed. 2,000,000+ sites hosted on Geocities will be gone forever. There are many morals for this story, [...]]]></description>
			<content:encoded><![CDATA[<p>So <a href="http://m.www.yahoo.com/" target="_blank">Yahoo!</a> is taking down Geocities.</p>
<p>Still among the <a href="http://www.alexa.com/siteinfo/geocities.com" target="_blank">top 200 networks</a>, Geocities which was up for more then a decade and was the first example of an open, simple to use, free personal Internet is now being closed. 2,000,000+ sites hosted on Geocities will be gone forever.</p>
<p><img class="aligncenter size-medium wp-image-663" title="Geocities statistics " src="http://securitypie.com/wp-content/uploads/2009/10/geocities-300x187.png" alt="Geocities statistics " width="300" height="187" /></p>
<p>There are many morals for this story, but I&#8217;d like to point you to just one. Only 10 years ago Yahoo! <a href="http://articles.latimes.com/1999/jan/29/business/fi-2730" target="_blank">acquired </a>Geocities for ~ $4,000,000,000 (in stock&#8230;.) to get this site.</p>
<blockquote><p>The agreement, which combines two of the World Wide Web&#8217;s most popular destinations, would be the largest acquisition involving a Southern California Internet start-up. It also would solidify Santa Clara, Calif.-based Yahoo&#8217;s position at the head of the portal pack.</p></blockquote>
<p>Can it happen again? Can one of today&#8217;s web-based leaders will be taken down and its content will be lost forever?</p>
<p>Will anyone pay such amount today?</p>
<p>11.22.2009 Update:</p>
<p>Almost a month later and the site is still pretty high on Alexa&#8230;..</p>

<a href='http://securitypie.com/end-of-an-era-geocities-going-down/geocities/' title='Geocities statistics '><img width="150" height="150" src="http://securitypie.com/wp-content/uploads/2009/10/geocities-150x150.png" class="attachment-thumbnail" alt="Geocities statistics" title="Geocities statistics" /></a>
<a href='http://securitypie.com/end-of-an-era-geocities-going-down/geocities-updated-score/' title='Geocities updated score'><img width="150" height="150" src="http://securitypie.com/wp-content/uploads/2009/10/Geocities-updated-score-150x150.png" class="attachment-thumbnail" alt="Geocities updated score" title="Geocities updated score" /></a>

<p>Change log</p>
<p>11.22.2009 12:35 am Changed So <a href="http://m.www.yahoo.com/" target="_blank">Yahoo!</a> is taking down Geocities today to So <a href="http://m.www.yahoo.com/" target="_blank">Yahoo!</a> is taking down Geocities..</p>
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		<item>
		<title>Small is The New Big</title>
		<link>http://securitypie.com/small-is-the-new-big/</link>
		<comments>http://securitypie.com/small-is-the-new-big/#comments</comments>
		<pubDate>Wed, 27 May 2009 09:02:36 +0000</pubDate>
		<dc:creator>sharon</dc:creator>
				<category><![CDATA[sales]]></category>
		<category><![CDATA[Security Business]]></category>
		<category><![CDATA[passlogix]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://securitypie.com/?p=527</guid>
		<description><![CDATA[My friend Zvika (all names are fictional to protect the innocent) drew my attention to Peter Bregman post on Harvard Business blog Why Small Companies Will Win in This Economy. Peter is the CEO of Bregman Partners, Inc., a global management consulting firm, and advises CEOs and their leadership teams. My friend Zvika is an executive in a [...]]]></description>
			<content:encoded><![CDATA[<p><span>My friend Zvika (all names are fictional to protect the innocent) drew my attention to Peter Bregman post on Harvard Business blog <a href="http://blogs.harvardbusiness.org/bregman/2009/03/why-small-companies-will-win-i.html" target="_blank">Why Small Companies Will Win in This Econom</a>y. Peter is the CEO of Bregman Partners, Inc., a global management consulting firm, and advises CEOs and their leadership teams. My friend Zvika is an executive in a small company and knows one or two things about selling &#8220;against the big guys&#8221;.</span></p>
<p><span>I read this article and find it to be interesting for multiple reasons:</span></p>
<ol type="1">
<li class="MsoNormal"><span>Peter      tells a nice story about<span> </span><a href="http://www.passlogix.com/" target="_blank">Passlogix</a>. I like stories. </span></li>
<li class="MsoNormal"><span>I      second Peter&#8217;s thoughts. Customers buy from someone they trust. It does not      matter if you work in a big company or a small company. In order to sell,      you should gain your customers trust.</span></li>
<li class="MsoNormal">I was amused that Peter found the mentioned phenomenon interesting. </li>
</ol>
<p> </p>
<p><span><span>Did you ever think why customers buy? why do YOU buy? I always find it awkward when I hear experts talk<span> </span><span><strike>teach</strike></span><span> </span></span>about the art (or science) of selling, but they do not teach why customers buy.  IMO, a customer or a prospect will trust their sales rep if he and the company that he represents are professional, reliable, accurate and will be there when needed. Day or night.  Sun or rain. </span></p>
<p> </p>
<p><span>Many years ago, when I sold our<span> </span><span><strong><strong>first</strong></strong></span><span><strong> </strong></span></span>major (at the time) project, I looked at my prospect eyes and told him something along the following lines:</p>
<blockquote><p> Believe me&#8230; we know what we are doing, you are not the second or third customer for this kind of project</p></blockquote>
<p>He knew that he was the first, but he trusted us..</p>
<p><span> <a href="http://www.passlogix.com/company/executivebios/" target="_blank">Marc Boroditsky is the president, CEO and a co-founder of Passlogi</a>x . He is passionate about his company and will always answer the phone. Companies should have passionate executives at all levels. I wish Mr. Boroditsky (I do not know him) all the best. Such success stories make my day. Learning from my own experience, one day he could not answer the phone for every customer. But then, he must have other executives with the same level of passion that will.</span></p>
<p><span> </span></p>
<p><span>Assaf  adds:  He concludes with “small is the new big”. Maybe the correct line is “Big is the new small?”.</span></p>
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		<item>
		<title>Apropos Messaging</title>
		<link>http://securitypie.com/apropos-messaging/</link>
		<comments>http://securitypie.com/apropos-messaging/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 22:48:28 +0000</pubDate>
		<dc:creator>sharon</dc:creator>
				<category><![CDATA[First Class]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[rafael]]></category>
		<category><![CDATA[Security Business]]></category>

		<guid isPermaLink="false">http://securitypie.com/?p=457</guid>
		<description><![CDATA[Assaf wrote about the need to have a consistent message. Let&#8217;s remember that it is even more important to set the right message.  Using Rafael&#8217;s &#8220;one of the worst marketing movie&#8221;  as an example:   If you believe Rafael&#8217;s marketing director, they are pretty consistent in the way they think about marketing movies:  &#8221;We try [...]]]></description>
			<content:encoded><![CDATA[<p>Assaf wrote <a href="http://securitypie.com/consistency-in-messaging/" target="_blank">about </a>the need to have a consistent message. Let&#8217;s remember that it is even more important to set the right message.  Using Rafael&#8217;s &#8220;o<a href="http://blog.wired.com/defense/2009/03/iron-eagle-isra.html" target="_blank">ne of the worst marketing movie</a>&#8221;  as an example:</p>
<p><object width="580" height="365" data="http://www.youtube.com/v/ktQOLO4U5iQ&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x234900&amp;color2=0x4e9e00&amp;border=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/ktQOLO4U5iQ&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x234900&amp;color2=0x4e9e00&amp;border=1" /><param name="allowfullscreen" value="true" /></object> </p>
<p>If you believe <a href="http://www.rafael.co.il/marketing/Templates/Homepage/Homepage.aspx?FolderID=203" target="_blank">Rafael&#8217;s </a>marketing director, they are pretty consistent in the way they think about marketing movies:  &#8221;We try to make the movies about the place where the defense expo is located,&#8221; the company source <a href="http://www.jpost.com/servlet/Satellite?cid=1236676913567&amp;pagename=JPost/JPArticle/Printer" target="_blank">said</a>, adding that in previous years Rafael had won prizes for its pavilions and marketing techniques. </p>
<p>Whether you think that the movie is bad and wrong or just not according to your taste, it proves again that there&#8217;s no bad marketing.  Just look at the <a href="http://www.youtube.com/watch?v=ktQOLO4U5iQ&amp;eurl=" target="_blank">youtube </a>counter. 116,000 and growing..</p>
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		<item>
		<title>Is It April 1st Already?</title>
		<link>http://securitypie.com/is-it-april-1st-already/</link>
		<comments>http://securitypie.com/is-it-april-1st-already/#comments</comments>
		<pubDate>Fri, 13 Feb 2009 00:16:26 +0000</pubDate>
		<dc:creator>sharon</dc:creator>
				<category><![CDATA[sales]]></category>
		<category><![CDATA[Microsoft]]></category>

		<guid isPermaLink="false">http://securitypie.com/?p=449</guid>
		<description><![CDATA[Rohit just send me a link few minutes ago.   I must have slept for a very long time&#8230;    SEATTLE (Reuters) - Microsoft Corp announced plans on Thursday to open its own chain of stores and hired a DreamWorks Animation executive to run them. The move follows rival Apple Inc&#8217;s successful foray into retailing, but comes at a [...]]]></description>
			<content:encoded><![CDATA[<p>Rohit just send me a <a href="http://tech.yahoo.com/news/nm/20090212/tc_nm/us_microsoft_1" target="_blank">link </a>few minutes ago.   I must have slept for a very long time&#8230; </p>
<p> </p>
<blockquote><p>SEATTLE (Reuters) - <span id="lw_1234481789_0" class="yshortcuts">Microsoft Corp</span> announced plans on Thursday to open its own chain of stores and hired a <span id="lw_1234481789_1" class="yshortcuts">DreamWorks Animation</span> executive to run them.</p>
<p>The move follows rival Apple Inc&#8217;s successful foray into retailing, but comes at a time when <span id="lw_1234481789_2" class="yshortcuts">consumer spending</span> is under pressure due to the recession.</p>
<p>The company did not say how many stores it was looking to open, or when, or which products would be available.</p>
<p>That is to be decided by <span id="lw_1234481789_3" class="yshortcuts">David Porter</span>, a former <span id="lw_1234481789_4" class="yshortcuts">DreamWorks</span>executive, which <span id="lw_1234481789_5" class="yshortcuts">Microsoft</span> named as its new <span id="lw_1234481789_6" class="yshortcuts">vice president</span> of<span id="lw_1234481789_7" class="yshortcuts">retail stores</span> on Thursday.<br />
 </p></blockquote>
<p>Source: <a href="http://tech.yahoo.com/news/nm/20090212/tc_nm/us_microsoft_1" target="_blank">Yahoo</a>!</p>
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		<item>
		<title>Intel, Thanks!</title>
		<link>http://securitypie.com/intel-thanks/</link>
		<comments>http://securitypie.com/intel-thanks/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 22:01:12 +0000</pubDate>
		<dc:creator>sharon</dc:creator>
				<category><![CDATA[sales]]></category>
		<category><![CDATA[intel]]></category>
		<category><![CDATA[leadership]]></category>

		<guid isPermaLink="false">http://securitypie.com/?p=445</guid>
		<description><![CDATA[Intel Corp. plans to spend $7 billion upgrading its U.S. factories over the next two years, a sign that the recession hasn&#8217;t extinguished chip makers&#8217; lust for cutting-edge equipment. The company&#8217;s investment, announced Tuesday by Intel CEO Paul Otellini at a speech in Washington, speaks to the semiconductor industry&#8217;s need to keep investing heavily, regardless [...]]]></description>
			<content:encoded><![CDATA[<p>Intel Corp. plans to spend $7 billion upgrading its U.S. factories over the next two years, a sign that the recession hasn&#8217;t extinguished chip makers&#8217; lust for cutting-edge equipment.</p>
<p>The company&#8217;s investment, announced Tuesday by Intel CEO Paul Otellini at a speech in Washington, speaks to the semiconductor industry&#8217;s need to keep investing heavily, regardless of the poor economic climate that has led Intel to cut jobs.</p>
<p>The investment could be a boon to companies that produce chip-making equipment, like <strong>Applied Materials</strong> Inc. and <strong>K</strong><strong>LA-Tencor Corp</strong>., and is another example of how Intel&#8217;s deep pockets have kept rival Advanced Micro Devices Inc. at bay.</p>
<p><img class="aligncenter size-medium wp-image-446" title="we-lovepaul-otellini" src="http://securitypie.com/wp-content/uploads/2009/02/we-lovepaul-otellini-300x95.png" alt="we-lovepaul-otellini" width="300" height="95" /></p>
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		<item>
		<title>It&#8217;s The Best Time</title>
		<link>http://securitypie.com/its-the-best-time/</link>
		<comments>http://securitypie.com/its-the-best-time/#comments</comments>
		<pubDate>Mon, 29 Sep 2008 21:18:32 +0000</pubDate>
		<dc:creator>sharon</dc:creator>
				<category><![CDATA[sales]]></category>
		<category><![CDATA[Security Business]]></category>
		<category><![CDATA[ABC]]></category>
		<category><![CDATA[EQ]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://securitypie.com/?p=133</guid>
		<description><![CDATA[  It&#8217;s this time of the year. One can smell it. If you remember Lieutenant Colonel Bill Kilgore&#8217;s statement &#8221;I love the smell of napalm in the morning&#8221;, you know what I&#8217;m talking about. It&#8217;s the last uphill battle at the continuous war on business. Assaf calls this EQ. I call this the best time of the quarter.EQ &#8211; the End of [...]]]></description>
			<content:encoded><![CDATA[<p> </p>
<div id="attachment_134" class="wp-caption alignleft" style="width: 310px"><a href="http://securitypie.com/wp-content/uploads/2008/09/lieutenant-colonel-bill-kilgore-apocalypse-now.png"><img class="size-medium wp-image-134" title="lieutenant-colonel-bill-kilgore-apocalypse-now" src="http://securitypie.com/wp-content/uploads/2008/09/lieutenant-colonel-bill-kilgore-apocalypse-now-300x204.png" alt="I love this smell as well" width="300" height="204" /></a><p class="wp-caption-text">I love this smell as well</p></div>
<p>It&#8217;s this time of the year. One can smell it. If you remember Lieutenant Colonel Bill Kilgore&#8217;s statement &#8221;I love the smell of napalm in the morning&#8221;, you know what I&#8217;m talking about. It&#8217;s the last uphill battle at the continuous war on business. Assaf calls this EQ. I call this the best time of the quarter.EQ &#8211; the End of the Quarter. Everyone is on the watch, alerted and ready. This is the time to separate between the boys and men.  Get the POs and meet your personal goals as well as the company numbers. All are reay to take a bite of the pie. </p>
<p> </p>
<p>It&#8217;s all about <span style="text-decoration: line-through;">eve </span>sales. The ability to answer the customer needs, create a solution, close a deal and get a PO. All are alerted, focusing on the goal. To be honest, I always thought that sales is an art, but then I&#8217;ve learned that it is actually a process.</p>
<p>Old school will use Og Mandino’s sales principles: </p>
<p><span id="more-133"></span></p>
<ul>
<li>Don’t pity yourself</li>
<li>Start each day with a target</li>
<li>Be friendly always</li>
<li>Always set an additional step then necessary</li>
<li>Be alert for each opportunity</li>
<li>Each problem has a positive side</li>
<li>Laugh in moment of hatred and anger</li>
<li>Concentrate on one thing</li>
<li>Be proud and satisfied</li>
<li>Examine the acts of the day at night</li>
</ul>
<div>But then, the rules are much more simple. Just close it. Always Be closing.  In this month&#8217;s Fortune magazine (Kindle Edition) there&#8217;s an interesting article about IBM&#8217;s All-Star Salesman. In a simple language (so a techy could get it), Vivek Gupta IBM&#8217;s sales maven lists his trade secrets:</div>
<ul>
<li>Know the players. </li>
<li>Don&#8217;t blame others. </li>
<li>Salute your peers.</li>
<li>Be a partner, not a pitchman</li>
</ul>
<p>But the real rules, those that they will not tell you are more simple. Follow the ABC. </p>
<p>exactly 12 years ago, I realized what the <a href="http://en.wikipedia.org/wiki/The_Goal_(novel)" target="_blank">goal </a>should be, but never knew, beyond the basic instinct, what should be done. Then, not so many years ago, Assaf introduced me to David Mamet&#8217;s Glengarry Glen Ross.</p>
<p>I admit that most of the movie was boring, but then the sales scene (see transcript <a href="http://www.whysanity.net/monos/ggr2.html" target="_blank">here,</a>) helped me to put the pieces together. </p>
<p>For all of us out there, trying to get it done in such  <a href="http://securitypie.com/on-trust-and-faith-or-where-should-i-put-my-gold/" target="_blank">troubling times, here&#8217;s the </a>classic lesson of what should be done. </p>
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