Security Pie

The ramblings of three security curmudgeons

Apropos Messaging

without comments

Assaf wrote about the need to have a consistent message. Let’s remember that it is even more important to set the right message.  Using Rafael’s “one of the worst marketing movie”  as an example:


If you believe Rafael’s marketing director, they are pretty consistent in the way they think about marketing movies:  ”We try to make the movies about the place where the defense expo is located,” the company source said, adding that in previous years Rafael had won prizes for its pavilions and marketing techniques. 

Whether you think that the movie is bad and wrong or just not according to your taste, it proves again that there’s no bad marketing.  Just look at the youtube counter. 116,000 and growing..

Written by sharon

March 13th, 2009 at 2:48 pm