Security Pie

In the past I was an enthusiastic Xobni user and a beta tester. But then I found out that enough is enough.  Uninstalled and lived my life with Microsoft search. Kinda worked. Today, Matt Brezina the founder of Xobni “contacted” me and informed me that version 1.7 is now out of beta, “telling” me that I should give it a try.  So I did.

After 5 restarts of outlook, one crash and lots of minutes crossing fingers while the outlook was not responding, it looks like working now. Faster than before.  

FWIW, Xobni includes some refreshing ideas and scores very high for usability (one example below)

Example of usable message

A  Major is a higher rank than Lieutenant but a Major General (2 starts) is lower than Lieutenant General (3 stars).  What’s the logic? 

US Army officer’s ranks

Image source: http://www.us-army-info.com/pages/ranks.html

Assaf wrote about the need to have a consistent message. Let’s remember that it is even more important to set the right message.  Using Rafael’s “one of the worst marketing movie”  as an example:

If you believe Rafael’s marketing director, they are pretty consistent in the way they think about marketing movies:  ”We try to make the movies about the place where the defense expo is located,” the company source said, adding that in previous years Rafael had won prizes for its pavilions and marketing techniques. 

Whether you think that the movie is bad and wrong or just not according to your taste, it proves again that there’s no bad marketing.  Just look at the youtube counter. 116,000 and growing..