Archive for February, 2009
Consistency and dissonance in messaging
One of my lessons from selling Data Leak Prevention solutions is the necessity to keep messaging and expectations consistent throughout the protracted sales process.
Consistency of message is a cornerstone in driving the values forward and alowing the message to penetrate and be evaluted by the receiver.
The following is a sad and brutal example of just how messaging inconsistencies can drive a dissonance in the proposed values:
“The founder of an Islamic television station in upstate New York aimed at countering Muslim stereotypes has confessed to beheading his wife, authorities said.” more at http://www.cnn.com/2009/CRIME/02/16/buffalo.beheading/.
Furthermore, the article states: “He launched Bridges TV, billed as the first English-language cable channel targeting Muslims inside the United States, in 2004. At the time, Hassan said he hoped the network would balance negative portrayals of Muslims following the attacks of September 11, 2001.”
On the TV station website (http://www.bridgestv.com/pressroom.asp) one can still find pictures of the husband and wife team with the caption:
”Aasiya Zubair (left), wife of Bridges TV CEO Mo Hassan (right) played an instrumental role in the creation of Bridges TV since she came up with the idea for the network.”
Killing of innocents (or any crime of assault while angered by anything) happens across all cultures. People murder other people everywhere, and sometimes quite enthusiastically (Sudan/Darfur, Congo, Miyanmar, Turkish Kurdistan, etc…). Furthermore, the killing of women is reprehesible but happens in all countries.
But living under the pretense of prudity, of bridging gaps and confronting bigotry juxtaposed against the (to paraphrase Anthony Burgess) perception of ultra-violence of beheadings is just baffling. The dissonance just might tempt one to ask where indeed does the Middle Eastern mindset ends…
Is It April 1st Already?
Rohit just send me a link few minutes ago. I must have slept for a very long time…
SEATTLE (Reuters) - Microsoft Corp announced plans on Thursday to open its own chain of stores and hired a DreamWorks Animation executive to run them.
The move follows rival Apple Inc’s successful foray into retailing, but comes at a time when consumer spending is under pressure due to the recession.
The company did not say how many stores it was looking to open, or when, or which products would be available.
That is to be decided by David Porter, a former DreamWorksexecutive, which Microsoft named as its new vice president ofretail stores on Thursday.
Source: Yahoo!
Intel, Thanks!
Intel Corp. plans to spend $7 billion upgrading its U.S. factories over the next two years, a sign that the recession hasn’t extinguished chip makers’ lust for cutting-edge equipment.
The company’s investment, announced Tuesday by Intel CEO Paul Otellini at a speech in Washington, speaks to the semiconductor industry’s need to keep investing heavily, regardless of the poor economic climate that has led Intel to cut jobs.
The investment could be a boon to companies that produce chip-making equipment, like Applied Materials Inc. and KLA-Tencor Corp., and is another example of how Intel’s deep pockets have kept rival Advanced Micro Devices Inc. at bay.

Green Coffee
Drinking coffee for a good cause…
Well, if you believe everything you read on the internet. According to the Guardian, Coffee is next in line as biofuel source:
Coffee grounds — currently wasted or used as garden compost — could become a cheap and environmentally friendly source of biodiesel and fuel pellets….. Scientists at the US-based University of Nevada, Reno, used an inexpensive process to extract oil from the leftovers of making espressos, cappuccinos and other coffee preparations from a multinational coffeehouse chain.
Great, now I need to watch for the coffee machine and thieves.
If You’re so Smart, How Come You Didn’t You See this Coming?

While all the smart guys are having fun during the World Economic Forum meetings in Davos, let’s remember that predicting the past is always easier…